We're on a mission to modernize finance for construction, an industry that employs 1 out of every 10 workers, but lacks good software tools to get the job done. Payments in construction are fundamentally broken — the antiquated billing process hasn't evolved in decades, and construction is one of the slowest industries to get paid in. We've found a unique wedge into this huge market and are growing quickly.

 

🔨 Why are we building this?

 

Millions of hardworking people are affected by this broken system — in turn making construction more expensive and inefficient for society every year. When everyone up and down the chain is on the same page with payments, contractors can focus on actually building, instead of mountains of paperwork. We’re reimagining construction finance to help contractors get paid, grow their business, and build a better future for all of us.

 

 

As a founding member of the marketing team, you’ll help build the foundation for how our marketing team drives the sales pipeline. You’ll wear many growth marketing hats — from driving awareness via content and field marketing, to launching ABM campaigns and experimenting with additional channels, to building our tech stack.

 

We’re looking for a scrappy, data-driven, high-output marketer familiar with the mid-market GTM motion. You’re someone who will enjoy the challenge of marketing to offline audiences in “dusty” industries and find it interesting to market to construction people (who are funny, cut-to-the-chase, and down to earth!).

What You’ll Do

• Partner with Sales on targets, campaigns, scoring, follow-up strategies, lead management, and reporting. Develop and execute campaigns that achieve pipeline goals with quality leads.
• Build and lead demand generation through an integrated marketing approach by leveraging a number of outbound and inbound channels such as website, email and direct mail campaigns, content, SEO, in-person and virtual events, and other potential growth channels. Develop ABM campaigns to reach strategic accounts.
• Optimize our online experience from driving awareness to website to lead capture.
• Create email nurture programs, segmented lists and campaign assets, including emails, landing pages, and forms.
• Be a subject matter expert on our audience and the respective target customer profiles, knowing pains, motivations, key value propositions, and segment-specific messaging.
• Continuously evaluate our tools and channel stack. Make recommendations for how we can augment them to increase efficiency, insight and performance.

What We’re Looking For

• B2B Vertical SaaS, Mid-Market Experience. You’ve got 3+ years experience in B2B demand generation with mid-market deals and experience marketing to a tech laggard industry.
• Self-starter. You spot opportunities to make things better and take ownership over them. You are a confident project manager who can manage multiple stakeholders across multiple projects within a fast-changing environment.
• Analytical thinker++. You like working with data, enjoy measuring campaigns, and love to optimize. Yet, you are creative and have good intuition. You are an excellent storyteller using data.
• High impact. Not only are you comfortable with chaos, you know where to focus efforts to drive outcomes in a high-growth environment. You’re willing to ruthlessly prioritize and say no to things. You chase impact over urgency, and balance handling the two.
• Fluent in tools. You’re experienced working with a modern marketing tech stack, including Pardot/Marketo, Salesforce, Hubspot, and Google Analytics.
• Collaborative. This is a highly collaborative role partnering with teammates across Marketing, Sales, Construction Solutions, and Design.

Brownie Points

• Experience marketing to commercial construction contractors.
• “π-shaped marketer.” Beyond being an expert in growth marketing, you are also proficient in one of the following areas: product, content, or field marketing.