Growth Marketing Director
Australia +1 · Remote
Senior · Full time
Posted 2 years ago
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Why join Vervoe?

Vervoe means “the real you”, which is who we want to hire.

Every day, wonderful, capable and passionate people are unfairly excluded from the hiring process for reasons other than whether they can actually do the job. Vervoe gives every candidate an opportunity to showcase their talent by performing job-related tasks.

We help companies make hiring decisions based on how well candidates can actually do the job. We work with like-minded companies that care about hiring better people – based on their skills, not their background – more efficiently and easily.

Vervoe is a fast-growing SaaS startup, with teams in Australia, the US, and Europe. You’ll work with a passionate team, receive technical and career mentoring and develop your skills rapidly in a fast yet supportive environment.

Watch this cool video we made about the problem we're solving.

This newly-created growth marketing role will spearhead, and own, the company's most important customer acquisition initiatives. It's a role with no upper limit and it's critical to Vervoe's success.  

What you’ll be responsible for

As the Growth Marketing Director, you’ll grow Vervoe's marketing funnel to hit our ambitious recurring revenue targets.

Vervoe's solution is a category-defining solution. We have built an inbound marketing motion that attracts "high intent" buyers whose problem we clearly solve but aren't always aware of what's possible.

Our product-led and sales-led motions work hand in hand, so you'll need to be familiar and comfortable with both. We solve the same problem for companies of all sizes, regardless of how they choose to buy.   

You’ll have ownership over channels like the company’s owned marketing assets including the website, performance marketing and organic search, conversion rate optimization, email and more to acquire and nurture quality leads that drive both product-led and and sales-led revenue. 

You’ll work closely with the Product Marketing team and the Global Sales team to design and execute campaigns that drive customer acquisition outcomes. 

Depending on your preferences, you may also influence or lead the company’s non-technical marketing activities such as brand, customer marketing, ABM and events.     

Your skills 

  • You are focused on customer acquisition above all else. You understand that growth marketing is about a series of activities that ultimately help the business acquire best-fit customers. You see the entire marketing funnel as your responsibility, and you use data to make decisions.    
  • Making complex things sound simple is a strength of yours. You are used to helping people who aren’t as technical as you understand what’s working - and what’s not - and why. You know how to run experiments and measure their success, and you know how to report on their outcomes. 
  • You have experience executing (or leading) across a variety of growth marketing channels: paid digital acquisition, organic search, conversion rate optimization, email and others. 
  • You have b2b SaaS experience, and you have worked with both product-led and sales-led motions in B2B. 
  • You are a player coach. First and foremost, you’re a doer. You roll your sleeves up and, when leading others, you lead by example. You’re comfortable mentoring and coaching others, and you know how to build and lead a team of specialists.    

You’re hungry to succeed, you work with a sense of urgency and you’re naturally passionate. You don’t give up until you find the answer and get things working! Ideally you also feel a personal connection with the dislocation in hiring, which is the problem we’re solving.

Vervoe benefits

 

Vervoe
Vervoe uses machine learning to create tailored skills assessments that are instantly auto-gradable.
Size:  11-50 employees
Funding Level:  Early-stage Startup
Total Amount Raised:  $4.5 M
Year Founded:  2016
Investors
SEEK
Ruslan Kogan
Jesse Hertzberg
Zachary Lewy
Matt Berriman
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