Growth Marketing Manager
San Francisco, CA +1 · Remote
Mid-level +1 · Full time
Posted 2 years ago
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A key challenge for Internet businesses today is the changing landscape of sales tax. In the last few years, software businesses have gone from not having to worry about sales tax, to needing to monitor their exposure, calculate local sales tax rates, and file returns in over 20 US states and beyond. So much of our future economy exists online and companies should be able to transact with customers everywhere. Anrok is building the tools behind the scenes that make compliant digital commerce a reality for companies big and small.

 

Anrok connects with a customer’s billing and payment systems and automates sales tax compliance. We have raised over $24M at a valuation north of $100M from Sequoia Capital and Index Ventures who co-led both our seed and A rounds. We have assembled a world-class team with employees in San Francisco, New York, Seattle, Denver, and beyond.

 

As we build out our marketing function, we are looking for an experienced growth marketer to drive our demand gen strategy. This is an opportunity to build a marketing flywheel from the ground up in a high-volume, high-velocity business. You’ll implement a martech stack of your choice, design experiments, and optimize our customer acquisition strategy. You will report to the Head of Marketing and be a strategic partner to sales – ultimately owning top-of-funnel metrics.

 

In this role, you will:

  • Grow pipeline and drive qualified leads for sales.

  • Build a multi-channel marketing strategy, including digital, events, inbound, ABM, and more.

  • Improve our inbound funnel with website optimizations and landing pages.

  • Analyze search trends and customer needs to devise creative growth experiments.

  • Work closely with content marketing to develop campaigns and offers that drive engagement

  • Optimize distribution across search, social, and other channels.

  • Manage freelancers and agencies to assist with execution.

  • Manage budgets, track performance, communicate results, and seek continuous improvement

 

What excites us:

  • 3+ years of experience in growth marketing or demand gen at a B2B software company.

  • Exceptional analytical skills and data-driven decision-making. 

  • Excellent communicator, with an emphasis on being clear, organized, and informative.

  • A focus on impact and efficiency. Measuring CPL from day one, and tracking leads all the way through the funnel to ensure our efforts are effective. 

  • Deep understanding of lead scoring and sales funnel management.

  • Prior experience running ads onLinkedIn and Google, and with a marketing automation platform like HubSpot or Marketo. Experience with tools like Webflow, Drift, and Apollo.io are a plus. 

  • Self-starter with a track record of navigating ambiguity and producing concrete results.

  • An entrepreneurial attitude and passion to build a brand from the ground up.

  • Experience in fintech is a plus.

 

What we offer:

  • The equity upside of an early stage startup with the product-market fit of a later stage company.

  • Work where you want: the Anrok SF office or wherever you call home.

  • Medical, dental, and vision insurance covered 100%.

  • One Medical membership covered, flexible sick benefits and more.

  • Company-wide holidays over the winter break.

  • Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.

  • Bi-annual team offsites and optional quarterly gatherings at the SF HQ office.

  • All the latest gadgets you need to thrive at work.

Anrok
Anrok is the modern sales tax solution for SaaS businesses.
Funding Level:  Early-stage Startup
Total Amount Raised:  $24.3 M
Year Founded:  2020
Investors
Sequoia Capital
Index Ventures
Position Ventures
MKT1 Community's Notes
MKT1 Community
Curator of MKT1 Job Board
Anrok is an MKT1 Capital portfolio company and the VP of Marketing worked with Emily two times previously. Highly recommend the company and team!
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