Sharebite is hiring a Product Marketing Manager to support and execute go-to-market strategies and product launches for Sharebite’s corporate food benefits platforms. The PMM will play a key role in advancing our product messaging, positioning, collateral, and campaigns to help fuel our rapid growth. The ideal candidate is a B2B SaaS expert and has experience collaborating with product, sales, and customer success teams to identify and delight high value customers and drive market share. 

Sharebite is the leading food ordering platform built for companies to feed their employees. Every meal ordered on Sharebite results in a meal donation through local partners like Feeding America and City Harvest, and to date, we have donated over 4.2 million meals. 

About the role:

Develop and execute Sharebite’s go-to-market strategy: 

• Be the voice of the customer to craft effective product and brand narratives.
• Lead research projects to identify Sharebite’s Ideal Customer Profiles and Buyer Personas and develop/refine product messaging for each.
• Create frameworks and processes to socialize marketing initiatives, and create alignment at each level of the company, from peers to senior leadership.

Leverage customer and competitive insight to strengthen Sharebite’s market position:

• Develop a deep understanding of Sharebite’s competitive positioning using market research, customer input, and feedback loops with the sales team.
• Work with the Marketing, Sales, Finance and Product teams to set/test/refine pricing strategy.
• Develop a collection of customer stories for use by sellers, demand gen, and PR teams. Customer stories will be expressed in written and video form.

Support revenue team with product training and high impact sales collateral:

• Develop sales materials to convey Sharebite’s competitive advantage and support SDRs/seller training.
• Manage projects with copywriters, graphic designers, creative directors to produce collateral including decks, one-sheets, demo videos, and blog posts.
• Support Demand Gen team with guidance on website messaging and product related content.

Use data and customer insights to influence the product roadmap:

• Provide market intelligence and customer input to Product, Engineering, and Executive Leadership to help refine the product strategy.