Growth Marketing Manager
Toronto, Canada +1 · Remote
Mid-level +1 · Full time
Posted 3 years ago
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Role Overview

We're a well-funded, remote-first startup with employees throughout Canada and the US.
 
This role will be the second full-time marketing hire at OpsLevel, so we’re looking for an agile person who can learn fast, change tack quickly, and manage various priorities (strategic and tactical) simultaneously. 
 
We work in an agile way with minimal process/structure, so you should be adept at working independently and getting stuff done. As we scale up throughout 2022, adding processes and operationalizing workflows will become more important. Ideally, you’re interested in company building as well as the strategic marketing problems ahead of us.
 
We care about culture. Here are our values:
  • Empathy: Think of others; think of your users
  • Growth Mindset: Get comfortable with being uncomfortable
  • Intellectual Honesty: The best solution is more important than anyone's ego
  • Focus & Efficiency: Keep the main thing the main thing
  • Simplicity
 

About OpsLevel

Founded in 2018 by early engineers from PagerDuty, OpsLevel’s mission is to make it simpler and faster for companies of all types to ship and operate high-quality software. Already, we’ve built a Service Ownership Platform to make it easier for engineering teams to tackle service ownership. We believe that embracing service ownership–a culture where developers are empowered to take full responsibility for their code, from IDE to production–is the best path to shipping faster, more securely, and more reliably. 
 
But expectations on developers have never been higher. Thanks to the rise of cloud computing and trends like “shift left”, service ownership has never been more challenging. That’s why we're doubling down on automations and abstractions that solve configuration and ownership complexities–so developers can spend significantly more time actually writing software. Enter the Developer Portal. 
 

Responsibilities–you will:

  • Develop a deep understanding of our customers and their use cases by working closely with our CEO and Head of Product Marketing
  • Build awareness of OpsLevel among our ICP by developing, executing, measuring, and scaling marketing programs and campaigns
  • Own existing paid search, retargeting, email, and social campaigns to create and nurture relationships with our future customers
  • Own contact/lead lifecycle and funnel metrics, providing stakeholders across the company with the reports, KPIs, and actionable insights about our marketing engine
  • Perform market and customer analyses to identify growth drivers, new emerging channels, optimization opportunities, and ways to accelerate growth
  • Support field marketing efforts such as tradeshows, customer events, and other sponsorship opportunities to build brand recognition and sales pipeline
 

Qualifications–you have:

If you meet at least half the qualifications below, don’t hesitate, please apply!
 
  • Must have experience with top-down sales motions (higher ACVs, longer sales cycles) where growth means getting qualified leads into sales demos
  • Must have experience marketing developer tools, or a similarly technical software product
  • Experience with growth campaigns that build OpsLevel's audience (and top of funnel) through content
  • Experience with GoogleAds (or similar CPC channel)
  • Experience with email marketing tools and tactics
  • (Bonus) Experience building and defining a new category
  • At least 4 years total professional experience, preferably with multiple years in growth marketing
 
Compensation: We offer market-leading compensation, including equity, based on the skill set and aptitude of the candidate.
OpsLevel
OpsLevel is a microservice catalog that helps you build more reliable software and resolve production incidents faster.
Size:  11-50 employees
Funding Level:  Early-stage Startup
Total Amount Raised:  $20.0 M
Year Founded:  2018
Investors
Webb Investment Network
Vertex Ventures
Threshold
S28 Capital
Vertex US
Baskar Puvanathasan
Alex Solomon
Andrew Peterson
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