Roles and Responsibilities

• Develop and implement end-to-end CRM strategies to acquire new users, and continually engage and retain them throughout their lifecycle
• Use marketing automation tools to develop transactional, promotional, and informational content strategies that increase drive customer acquisition and retention
• Build email nurture programs that engage prospects, effectively communicate the LiveControl value proposition, and ready them for sales interaction.
• Work with our content and design teams to develop strategies for asset creation and email design that maximize opens, clicks, and conversions.
• Build playbooks and documentation that establish scalable CRM strategy and the foundation for a robust team.
• Partner with performance marketing and sales to execute end-to-end campaigns in conjunction with our conference and events efforts.

Who You Are

• Experienced. You have a minimum of 4 years experience with a heavy emphasis on email marketing, preferably in a startup environment.
• An optimizer. You are comfortable driving A/B testing and conducting post-campaign analysis to identify what will drive the best outcomes.
• A builder. You’ve architected an email strategy from scratch before and are excited to do it again. You know where to start, and are able to build long-term foundations while delivering short-term results.
• A copywriter. While we have an in-house creative team to help turn your message into winning copy, we’d also love for you to be able to roll up your sleeves and do it yourself when necessary.
• A collaborator. You’ll be working cross-functionally constantly; with sales and the rest of marketing, with product and design. You know how to write a great brief, and you know how to set clear expectations with stakeholders from across LiveControl.
• A proven-performer. You’ve got a demonstrated track record of driving repeatable growth. You know how to execute a campaign from start to finish, and have experience doing so across multiple audiences concurrently.
• A driver. Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.