ThreeFlow is looking for teammates who are naturally curious and love to ask questions, even when it means questioning industry standards. We cultivate an inclusive culture where everyone can contribute, grow, and feel valued. We’re looking for an experienced and highly strategic director of product marketing. You’ll lead the strategy for driving demand and retention for ThreeFlow by uncovering data-driven insights to improve product positioning, influence product roadmaps, enhance customer journeys, and manage go-to-market campaigns across multiple channels. You’ll become an expert on our customer needs, market landscape, and product features and champion the customer throughout the organization. This is a collaborative and metrics-focused role for someone who’s passionate about driving impact at an early-stage startup. This role reports to ThreeFlow’s Head of Marketing.
About the role
- Develop a deep understanding of ThreeFlow’s clients and partners (employee benefits brokers and carriers) and collaborate with cross-functional leads to create and implement high-impact strategies that achieve key business objectives
- Drive our product marketing strategy (positioning, value-prop, messaging framework, competitive differentiation, and product launches) in partnership with revenue, product, marketing, and the executive teams
- Gather qualitative and quantitative insights by talking regularly to customers and working with our user experience and customer-facing teams
- Work closely with product management and UX to establish market requirements based on customer and market insights ensuring compelling, personalized, and cohesive customer positioning
- Turn strategy into succinct, engaging content that attracts ideal personas, changes perceptions, accelerates sales cycles, and enables our client experience teams
- Present both internally and externally (webinars, public events, customer engagements, etc.) to promote our story and products
- Identify long-term market opportunities based on research, analysis, and a strategic view of the direction of the industry and competitive landscape
About you
- Extensive experience in B2B product marketing, preferably with SaaS products. Experience in insurtech or employee benefits industry is a plus
- Experience building and developing teams to assist in the execution of marketing initiatives
- Highly data-driven with strength in deriving insights from data and research
- Biased towards action and able to flex between big strategic decisions and building tactical project plans
- Outstanding written and verbal storytelling skills. Able to translate technical features into clear business benefits
- Cross-functional experience communicating and maintaining relationships with internal partners
- Meticulous attention to detail, with strong organization and prioritization skills; comfortable switching gears and moving between projects seamlessly
Please note that immigration sponsorship (H-1B, TN, etc.) is not currently available for this position.
Our (FTE) benefits
- Competitive salary and equity
- Comprehensive health benefits for you and your family
- 401(k) plan
- Generous paid time off
- Paid parental leave
- Stipend to improve your work from home experience
Our values
- Constantly push boundaries
We think beyond what might be easy or obvious when we're problem solving. We get scrappy and creative in front of hurdles. - Collaborate enthusiastically
Our collaboration as a team is our most valuable asset. We’re able to go farther when we act together. - Work with respect
We’re deliberate, honest, and kind with the words and actions we use. We believe people have positive intent with their actions. - Grow together
We value developing ourselves personally and professionally to achieve our goals. We encourage taking chances and celebrate curiosity.
About ThreeFlow
ThreeFlow is a Benefits Placement System, a new category of enterprise software that allows benefits brokers and insurance carriers to manage the entire placement process in one shared system. We make it easier for carriers to win business and brokers to empower employers with the details they need to make better decisions. By connecting people, systems, and information, we enable easier communication, a quicker process, and better decisions making busy people more productive. Learn more at threeflow.com
ThreeFlow is committed to building an inclusive working environment regardless of gender, sexual orientation, religion, ethnicity, race, education, age, or other personal characteristics. We believe that people do their best work when they can be themselves, and we’re creating an environment to enable them to do just that.
