Attentive® is the leader in conversational commerce, reinventing business to consumer communication. Our SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. Through two-way, real-time, personalized communications, we drive billions in e-commerce revenue and over 5,000 leading brands like CB2, Pura Vida, Urban Outfitters, Jack in the Box, and Coach rely on Attentive to deliver powerful commerce experiences.

 

Attentive is looking for a results-driven VP of Revenue Marketing to join our leadership team. This high-impact role will be responsible for setting the strategy and overseeing the execution of demand generation tactics including digital advertising, partner marketing, customer marketing, and marketing operations/analytics. The ideal candidate for this role has past growth marketing experience in a fast-growth, B2B SaaS setting and can apply those skills to continue to enhance Attentive’s lead funnel and scale marketing’s direct impact on the revenue pipeline.

Responsibilities

• Marketing Strategy:  Develop and lead our overall growth marketing strategy–– focused on conceptualizing, prioritizing, and activating campaigns that generate qualified leads and grow the sales pipeline and marketing’s ARR contribution.  Work with Finance to define Marketing contribution and set targets for website traffic, marketing qualified leads, and pipeline.
• Reporting & Analytics:  Oversee refinement of marketing attribution models, and continually analyze the effectiveness of all demand-generating marketing channels to determine which efforts to scale or adjust. 
• Lifecycle Marketing:  Develop tactics targeting various personas to accelerate in-pipeline deals into signed customers. Give strategic guidance to strengthen our lead scoring and nurturing programs––optimizing to expedite opportunity creation, pipeline acceleration, closed-won revenue.
• Performance Marketing:  Expand our digital marketing strategy by working with others across the marketing team to maximize qualified traffic and leads from paid search, paid and organic social, SEO, and content syndication. 
• Marketing Systems:  Drive Marketing Operations to identify and onboard new marketing technologies and vendors that will improve our marketing reach and efficiency.
• Team Leadership:  Manage a team of growth marketers, cultivating a data-driven mindset and culture of experimentation and continuous improvement.

Requirements

• 10-15+ years B2B marketing experience
• SaaS industry experience, ideally with an understanding of the evolving digital marketing landscape
• Proven track record for developing B2B growth marketing strategies that deliver tangible business results at scale.  Self-service marketing experience is a plus.
• Strong exec presence; ability to work with the executive team as well as to partner with Sales leadership.
• Experience with Salesforce CRM required; experience with Hubspot and/or Marketo marketing automation is preferred
• Team player with a “do-er” mentality––a mix of large company (operating at scale) and small company (scrappy execution) experiences
• Clear, concise communicator with excellent writing skills
• Able to work efficiently in a fast-paced environment. Past fast-growth startup experience.

You'll get competitive perks and benefits from health care to home office equipment, to help you bring your best self to work.

 

#LI-REMOTE #LI-MD2

 

Default to Action - Speed is our best offense and defense

Never Settle - Continuously raise the bar for yourself and your teammates

Hard Work Solves Big Problems - Success requires grit and resilience

Be Attentive - Work together as a team to drive greatness for our company and our customers 

 

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

 

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation.