About Freshpaint

Customer data is the fuel that drives all modern businesses. From product analytics, to marketing, to support, to advertising, advanced data analysis in the warehouse, and even sales – customer data is the raw material for each function at a modern business.

Harnessing that customer data getting it to the marketing and analytics tools that require it has always been a challenge….until now.

Freshpaint is a Customer Data Platform that powers the entire customer data pipeline and integrates all your tools. We make it really easy for technical teams like engineering, data, and even product to collect customer data. Then we make it really easy for business teams like product, marketing, sales, support, and more to access customer data in the tools they use day-to-day roles.

We’re fully remote. If you strongly value in-person work, Freshpaint is likely not the best fit for you. Even though we don’t care where you’re located, we do need employees to work US timezone hours. Many of our team is concentrated in various metro areas like SF or NYC.

To balance out our remote-ness, we gather the team 2-4 times per year for offsites. We’ve been to Greece, Santa Fe, San Francisco, and Anderson Valley in the recent past.

We’re backed by $15m in funding from leading investors including Y-Combinator, Anthos Capital, Data Community Fund, Comma Capital, Pioneer Fund, Hustle Fund, and angel investors like the Head of Data from Slack, Head of Data at LinkedIn, and more.

Who we are:

Freshpaint was founded by web analytics veterans who noticed that the problem of collecting customer data and getting it to all the tools you need to run your business was still not solved. We started as part of Y Combinator’s S19 cohort. We launched our MVP in January 2020, and spent the rest of 2020 working with a handful of early customers to build the product. In 2021 we focused on getting our go-to-market wheels turning and scaling our customer base for the first time. We’ve increased ARR by nearly 10x in the last 12 months.

Our team has deep analytics and growth experience, with all of us coming from high-growth companies like Heap, Mixpanel, Tray.io, Gorgias, and Quantum Metric.

If you value lots of freedom and ownership in your work, interfacing with customers, and working on a product with high customer impact, then Freshpaint is your home.

What you'll be doing:

• You'll be responsible for generating new inbound pipeline, developing and executing campaigns to engage and convert our core audiences, and driving revenue in our target accounts.

• Ensure the company achieves pipeline growth that supports our aggressive sales goals in 2022 and beyond

• Define demand gen strategy and execution in support of all GTM campaigns, including product launches, content launches, events, and other demand gen campaigns

• Manage and optimize paid ad budget to generate pipeline via paid search, paid social, content syndication, and other channels

• Drive pipeline from existing database through the execution of engagement programs and by identifying high intent prospects to surface to sales

• Strategize and execute campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, and more.

• Utilize Hubspot, Webflow, Customer.io, and other tools

• Embed with the sales team to gain a deep understanding of our GTM motion and look for ways to improve it

• Own the numbers; know what to measure, instrument those metrics, and socialize results with transparency

Requirements - what you'll bring:

• ​​3+ years B2B marketing experience creating and executing demand generation programs using a broad range of channels

• Demonstrated experience scaling fast growth demand gen engine from a pipeline perspective

• Previous ABM experience, implementing campaigns across all channels, AB testing and experimentation

• Hands-on experience with major advertising platforms

• Experience or familiarity with CRM tools, Webflow, webinar platforms, analytics tools, etc.

• You can own a number. You owned growth results and can proudly walk us through how you did it, step by step.

• You’re totally dependable with unstructured tasks and you can set your own focus/priorities.

• You get things done – fast. You take ownership and solve problems when you see them.

• You have high empathy and a keen sense of understanding how other people think.

• You treat feedback as a gift and are not afraid of difficult conversations.

Compensation

• $130 - 160k cash compensation. 90/10 comp split and variable compensation is based on team renewal rate.

• 0.05 - 0.1% equity. We have a 10-year exercise window and we offer everyone early exercise.

Benefits - what we offer in return:

• Joining a high-growth venture-backed startup on the first floor. You will be employee #10 to 15 ish.

• Competitive compensation with generous, employee-friendly equity. We have a 10-year exercise window and we offer everyone early exercise.

• Half-day Fridays. Every week.

• Unlimited PTO, with a minimum requirement of 2 weeks per year. Plus various observed holidays.

• Generous parental leave

• 401k

• Health, dental, and vision insurance 100% covered by the company (some states it’s 99% because laws).

• Mental health benefits

• Paid Spotify

• Team breakfast/lunch each week during our remote all hands

• Regular team offsites 2-4 times per year. We've been to Greece, Santa Fe, and Anderson Valley (CA) recently.

• Ownership of your work, collaboration with a close team, and direct access to founders and what it’s like to build a startup. If you leave to start your own company, we'd love to be your first angel investors.

If you are interested in reading more about our team and our values, check out our team page.

Interested but don't meet all criteria? 

Please reach out even if you don’t meet all criteria! If you’re smart and driven, we’d love to hear from you.