Why Join Us
User Interviews is a fully remote team (even in the before times). We are proactive about staying connected to each other despite not sharing the same physical space. Remote culture is real and we care about it—a lot.
We’re a team of doers. You’ll be fully supported by your manager and team, but there won’t be anyone peering over your shoulder. You’ll be expected and trusted to take ownership of your work, and to communicate clearly and transparently with your distributed teammates.
On a related note, we’re very pro-feedback. From our users, of course. But also from each other. From individual contributors right up to the CEO, this is a team that is genuinely committed to continuous improvement.
About User Interviews
At User Interviews, we believe that the best companies in the world consistently deliver products and experiences that their customers love. We also believe that the only way to consistently build those products and experiences is to talk to your customers. Watch what they do. Understand why they do what they do. Figure out why they do things that seem irrational. And once you’ve done that once, do it again. Start having constant conversations. In short, make customers your #1 priority through user research.
That’s why we exist. We help teams set up those conversations, that research, allowing them to discover and embrace user insights. We specialize in participant recruitment and management because you cannot do good research without good participants, no matter how good your other tools may be. We work with hundreds of companies every month, including user-centric organizations like Atlassian, Amazon, and Spotify.
Marketing at User Interviews
What you’ll do
As the Growth Marketing Director, you’ll make sure the b2b marketing funnel is strong, growing, and predictable to ultimately hit our aggressive subscription revenue (ARR) targets. Historically we have been ~80% inbound and marketing and product-led growth are central to our buying motion. At the same time we’ve had a sales assisted model from the beginning, so strong knowledge and experience across both high scale growth marketing channels and high touch, lower scale ABM and revenue marketing strategies are equally at home and important to mastering this role.
You’ll have ownership over channels like paid/performance/affiliates/referrals, SEO, CRO, much of our website, lifecycle/email and more to acquire and nurture quality leads to drive both self serve and sales assisted revenue. You’ll work closely with both sales and marketing team leads to identify the right strategies and tactics to drive short and long term growth.
This position reports to the SVP, Marketing & Growth on our fast-growing, fully remote marketing team. To start you’ll lead a team of one, with plans to build the team in the second half of the year.
Skills & Qualifications
- 📊 Your data analysis and decision making skills should be second to none. With lots of ambiguity and imperfect context, you should be able to spot trends and form hypotheses on what to do next with relative ease. Note it is not required that you know SQL, python, etc—we have a fantastic embedded data scientist to help with that work—but a passing knowledge does not hurt! Excel skills on the other hand are all but required.
- ✍ You should be an expert written and verbal communicator. You need to be able to translate complicated analysis into simple charts and insights. You need to be able to sell your data informed ideas (by the way, we view qualitative data as data too!) and get people excited about them—up, down and all around.
- 💰 You have experience executing and/or leading across a variety of growth marketing channels: paid/performance, SEO, CRO, web, email.
- 💼 You have b2b and/or SaaS experience. While in many ways b2b and b2c marketing are becoming more similar, this cannot be the first time you’ve worked with leads, pipeline, sales, and recurring revenue.
- 📈 You have managed a team of at least 1 full-time, in-house person before. We’re looking for someone who can lead this team confidently (but always with a dose of humility too), starting as more of a player coach, but quickly transitioning into full time coach as we build out the team with more growth marketing specialists.
- 🧗 You have a proven track of driving results. While you will learn a lot here and reach new heights for User Interviews and your own career, you should be able to show you have used your skills, influence, growth mindset, ability to work with constraints, etc to achieve notable results in the past.
- 🎙 You should have an interest in User Interviews and user research. Work shouldn’t be a slog. You’ll enjoy it more if you have a general interest in our customers and what we do and you’ll be more effective too.
- Candidates must have a United States address and be authorized to work without any Visa sponsorship.
Benefits
- Competitive base salary starting at $150,000+
- Annual performance based bonus compensation
- Equity options
- 100% premium covered medical & dental employee coverage
- Annual membership to One Medical Group & Talkspace
- 4 weeks of PTO to start + accrue an additional day each year
- Unlimited wellness days. Sick? Doctors appointment? Mental health day? We’ve got you covered.
- Flexible, paid parental leave
- 401k with $200/month employer contribution
- $250 office setup stipend (in addition to computer provided)
- $500 annual learning & development stipend
- $50/month work from home stipend
- Awards for 360-degree recognition, work anniversaries, & birthdays
- 1-2 team retreats per year (virtual and in-person options)
We embrace what makes you, you!
We are committed to accessibility, equity, diversity, and inclusion. We build products for and welcome participants, researchers, and employees from a diverse set of backgrounds. These backgrounds include—but are not limited to—varied socioeconomic status, gender identity or expression, sexual orientation, religion, race, ethnicity, age, neurodivergence, disability, and citizenship.
As we grow, we are aware that this work is continuous. We will not settle for how things are, but rather strive for how they could be.
