We are excited to bring on the Director of Demand Gen & Performance Marketing to build and lead the Revenue Marketing team. This leader will build a fast-growing pipeline of qualified leads for the corporate sales team to close, while implementing a feedback loop to assess the quality and impact of generated leads. The Director of Demand Gen & Performance Marketing will oversee the development of multi-touch campaigns that guide prospects along the buyer journey. 

About the role:

Build and lead the Demand Gen function:  

• Define Sharebite’s Demand Gen strategy to grow pipeline and drive revenue, in alignment with go-to-market plans and brand positioning.  
• Create and oversee execution / optimization of segmented campaigns across target channels to engage audiences across the buyer’s journey.
• Partner with sales management to ensure that marketing efforts carry through to pipeline creation and ultimately closed won deals. Ensure alignment between revenue-focused marketing initiatives and sales strategy and identify and action on opportunities to increase customer acquisition and time to revenue.
• Develop the team, tools, and processes to enable marketing automation and maximize campaign ROI.
• Develop lead scoring and attribution frameworks. 

Build and lead marketing ops function:

• Hire/manage a marketing operations leader who will own the marketing tech stack and oversee marketing system integrations, lead tracking, lead routing, campaign tracking, field mapping, data hygiene, documentation, and optimization of tools.

Build and lead the Marketing Campaign function:

• Hire and manage a demand generation campaign manager who will develop and execute post-lead capture nurture campaigns and orchestration and oversee multi-channel programs to drive pipeline.

Hire and manage a performance marketing manager to lead multi-channel paid campaigns.

Build and lead the Web strategy function:

• Hire a leader to develop and execute website strategy to increase brand awareness through organic search and content channels, drive customer acquisition, improve conversion rate across the website, and drive product adoption.